We believe that PR is a powerful way to create word-of-mouth publicity, leave an online legacy, raise morale among your workforce and generate all sorts of interesting conversations about your company and its future.
All too often, companies struggle to promote their brands through this potent form of marketing – either through not believing they are worth it, or because they believe they lack the necessary marketing budgets. That’s where we come in.
Experience has shown us that every business has stories to tell, knowledge to impart, things to proudly speak about. It’s just you might not know how to articulate them, or where to get them publicised. Let us be your loudspeaker.
We divide our services broadly into three categories: regional press coverage for companies which want to promote themselves locally; sector press for those wanting to raise profile in their industries; national press for all that UK-wide and international audiences have to offer.
For companies which are serious about a full-on media assault, we offer our Tier 3, full fat package of regional, sector and national press coverage.
We’ll optimise the distribution of your business stories around the full spectrum of media titles, generating dozens of articles per month and creating unrivalled brand awareness.
We’ll support with daily newsjacking, making sure that you’re involved in the debate when relevant stories and issues make the national headlines.
You’ll be positioned in the trade press as a leader in your field, through expert comment articles and client stories which demonstrates the benefits of what you do.
And your regional profile will be enhanced too, boosting your reputation locally while enhancing staff motivation and broadcasting your status as a company that people want to work alongside.
What you’ll get:
• Monthly press releases adapted for regional, sector and national press
• Regular news output for your appointments, financial performance, contract wins and completed projects
• Newsjacking on the national news agenda
• Liaisons with sector press for trade expertise, comment and story opportunities
• Complementary crisis comms
• Complementary competition entries
Part of the process will be onboarding you, embedding PR into your marketing operation and defining what we need from your organisation to make it work properly.
How it feels: Pretty good, we think! We’ll be generating regular streams of regional and sector press coverage, as well as high profile appearances in national media. You’ll need to be well set up, and ready for the attention our work is going to bring you.
Our Tier 2 retainer lets us focus on two of these categories simultaneously on your behalf – creating story-based content which will get you coverage in those key titles month after month after month.
Broadly speaking, the work involves the following:
• Regional press: monthly articles in regional news media, plus inclusions in relevant features, awards entries, invitations to roundtables and work with local TV and radio stations when the story’s right
• Sector press: we’ll create and distribute the content needed to raise your profile in your and your target market’s sector press, getting you the credibility which puts you ahead of your competitors and promotes you to potential new customers
• National press: we’ll make you the go-to industry commentator on relevant issues, jumping on topical news stories and executing opportunities for profile articles, features on your business; working with key national journalists on your behalf.
On our Silver Retainer you’ll have some of the South West’s best media experts generating a constant stream of press coverage for your business in two media categories, working with your leaders to position them, and your company, as key spokespeople in your field of expertise.
Part of the process will be onboarding you, embedding PR into your marketing operation and defining what we need from your organisation to make it work properly.
How it feels: We’ll be working closely with your thought leaders and project managers, while minimising the impact on their daily roles, to find stories and expertise from across your business, then providing regular coverage in a select range of media – great material for the rest of your marketing.
For companies looking for coverage targeted regionally, or in trade, or to raise national profile (we can advise on this if needed) then our Tier 1 retainer lets us focus on one of these categories on your behalf – creating story-based content which will get you coverage month after month after month.
Alternatively we can rotate our activity on a quarterly basis – covering off the three categories (detailed in our gold retainer) on rotation.
The offer:
• Monthly press releases on your most compelling business stories
• Monthly coverage in your desired press category
• Professional photography for you to keep
• Expertly written content for you to use in other marketing and social media
• Full reporting on press coverage and viewing statistics
• Management of any follow-up and ancillary opportunities
• Complementary crisis communications as required
How it feels: We’ll need one of your team on hand each month to support with what we need to get the job done, and be on hand to help with photos. Other than that, we’ll keep the burden on you to a minimum.
We love working with businesses on an ongoing basis but we recognise that start-ups and micros may lack the stories (and the budgets) to engage with us monthly.
Our intermittent package is based around quarterly bursts of activity related to a piece of significant company news. It could be a client win, a growth achievement, a key appointment, launch of a new product or service, or the tangible results of a customer success story.
We’ll help generate significant news coverage in the story’s own right, and we’ll also manage the ancillary press opportunities which arise as a result.
Think of it like a year-long fireworks display, with just the rockets going off. We’ll create the initial publicity explosion and also manage the shower of sparks, too.
What you get:
• Consultancy on making your story news worthy
• Regional press coverage
• Sector press coverage (for your business or your client’s, if we’re doing a success story)
• Occasional national press coverage, too
• Professional photography for you to keep
• Expertly written content for you to use in other marketing and social media
• Full reporting on press coverage and viewing statistics
• Management of any follow-up opportunities in relevant features, profile articles on your business leaders, invitations to roundtable events, etc.
How it feels: we’ll need you on hand to support with initial story generation, and a photoshoot. We’ll look after the rest, just letting you know if and when interviews are arranged. Just sit back and enjoy the coverage.
For companies which produce content in house but are nervous about the prospect of speaking to journalists and asking them to print it – we’re here to help.
Liaising with press is what we do, so if you can produce great words and stories then we’re happy to make sure it reaches the right audiences.
So how would it work?
1. You identify what news you want to promote in line with your marketing objectives
2. Your in-house team writes up the story, under guidance from us if necessary
3. You arrange some quality photography, again with us helping to make sure it’s suitable for PR purposes
4. We then take over, distributing the content to the relevant media – regionally, in your trade press and nationally if appropriate
5. We’ll then follow up to make sure your story gets coverage, and manage any ancillary opportunities which arise as a result
6. Rinse and repeat on a monthly basis.
7. We’ll also share the story on our own social media profiles, for an extra boost.
How it feels: you have expert media relations professionals on hand to help get your company the press coverage, the extra visibility and the credibility it deserves.
Flexology was a new business with a relevant and topical purpose – to support businesses in maximising the effectiveness of their workforce by rolling out flexible working cultures.
We helped Kristal and Shelley, the company founders, raise the profile of the brand with news about their business and case studies on successful client projects.
Since we started working with them, the company has enjoyed spectacular growth and has become the go-to expert in the Bristol area.
One of the first things we were asked when we met ISD was: “How are you going to do PR for us?”.
The company is successful but highly specialist – providing top end temperature controlled facilities for large food businesses, supermarkets and the like.
The answer – find what makes the company different. In this case, ISD was keen to do its part to effect cultural change, upping the ante on the roles and responsibilities of subcontractors, especially in the light of recent national events which have exposed procedural shortcomings in construction.
We have provided a regular stream of high quality press coverage – not just within industry press but in regional and national media, as well as promoting the company locally as an aid to recruitment and tackling the skills shortage.
You might need urgent crisis management, a long-term strategy for PR and comms, or anywhere in between. We have the flexibility to provide services immediately, for quick projects or sustained campaigns. Let’s have a no obligations talk first up. Drop us a line and we’ll be in touch shortly.
