The Turn the Tables team has many decades of combined experience in articulating and disseminating messages to internal and external audiences.
From powerful media contacts to the corridors of Westminster, our associates can put your message in front of the right eyes, through a variety of media.
We are happy to work with your internal teams on messaging around times of change, ensuring all your stakeholders are kept informed and content.
And we can train marketing executives in the rudiments of PR, from storytelling to media relations, leaving them empowered and equipped with the know-how to maximise the impact of the content you produce.
Not every business has the budget to retain a PR agency even on a quarterly basis. And we know many companies try to produce news yet lack the know-how of how to get it published in the right media.
We can help your marketing department turn your company stories into genuinely newsworthy content, then teach you the basics of how to get journalists to publish it for you.
So what’s included? A one-day training session for your marketing executives, covering off:
• What makes news?
• Structuring a press release
• Top tips on press-worthy photography
• The basics of media relations
We’ll also offer strategic consultancy on how to align your PR activity with your marketing objectives. And we’ll advise on managing any negative consequences of putting your head above the publicity parapet.
At the end of the session, we’ll leave you a series of handbooks to refer back to after we’ve left. We’ll also follow-up with three more sessions to ensure your marketing exec is comfortable and confident with what they’ve learned.
To make changes in your industry, for your customers or for your service users, you need two key weapons. Firstly, the right relationships in the right places. Secondly, an understanding of how to communicate your messages effectively.
Using our contacts and expertise we can both identify who you need to be talking to and facilitate the conversations. Let us guide you through the right process for intervening as legislation is being made, as well as identifying opportunities to influence the debate.
Our team includes experts with decades of experience working at the highest levels in and around Westminster. As such we can provide a network of contacts and a real understanding of how, where and by whom the decisions get made.
How well are you keeping on board all the people who have the most impact on your business? The ones who contribute to your success.
They could be customers, employees, investors, suppliers, the community, local or national governments. To meet your objectives it’s crucial to communicate with each one in the right way.
Do you know who your stakeholders are? They’ll vary depending on the project, activity or programme. Miss a beat here and it could derail an agenda.
We offer experienced and effective stakeholder management. We will work with you to identify key groups, their interests and concerns, devise strategy, create communications and influence positive outcomes.
Who are your most important stakeholders? It’s your employees. And right now they need your support, understanding and flexibility like never before.
Whether they are putting their lives at risk as key workers, juggling a house full of people or battling loneliness or uncertainty, your communications are critical to protecting their mental, motivating and keeping them productive. Get things right and you will see huge benefits employee engagement and loyalty to your business.
Change is a fact of life and business. But sometimes it is tough for the people involved – employees, customers or suppliers.
You can mitigate the negatives and enhance the positive aspects of business change by getting your communications right, using effective messaging to create the right outcomes for your business and stakeholders.
It’s vital to know your audience. To be honest and open with dialogue, and supportive of your senior and middle management.
There are many elements to get right. We can help ensure effective, clear and consistent comms supported by the right channels and events.
The HR Dept is an amazing business – a network of more than 70 top-level HR experts serving more than 6,500 SMEs around the UK.
As such, it has a reach into the small business community, nationwide, with a unique understanding of the concerns of business owners regarding their employment strategies.
So, the company can also reflect those concerns on a national policy level. We’ve helped The HR Dept influence Government policy on dealing with the business impact of coronavirus, urging change to the Job Retention Scheme and seeing our ideas picked up by influential national bodies and escalated to Cabinet level through relationships with influential local MPs.
We’ve also helped formulate submissions to influential Government committees on developing legislation, particularly around the changes to employment status. And we’ve worked alongside bodies like the British Chambers of Commerce and the CIPD to publicise viewpoints with influential business media.
We’ve been working with AR Demolition for a few years, publicising the company in a competitive industry which often has a fixed way of doing things.
The company’s directors, however, have a vision for how the industry can modernise – new products, new methods, more sustainable practices and attracting new skills and a more diverse workforce.
Change rarely comes easily though. But AR Demolition’s managing director is currently vice-president of the Institute of Demolition Engineers and we’re helping him use that status to promote new ways of thinking in the industry.
You might need urgent crisis management, a long-term strategy for PR and comms, or anywhere in between. We have the flexibility to provide services immediately, for quick projects or sustained campaigns. Let’s have a no obligations talk first up. Drop us a line and we’ll be in touch shortly.
